Lots of people have beefs with Tesco, despising its aggressive expansion tactics, or the way it uses market muscle to squeeze suppliers. Me, I hate its dual-signage policy. The company has one sign in tasteful muted black for areas it considers posh, such as Marylebone, whereas those parts of town it deems crappy are lumped with a red, white and blue job that makes your eyes bleed. Not that I’m bitter or anything (my local branch having been designated too povvo for a black sign), but is this not signage apartheid? Shouldn’t we be taking to the streets?
Tasteful, unobtrusive sign:
Garish, street-spoiling sign: