J Crew is launching a UK website at the end of the month. For those who don’t know, J Crew is another of those slightly bland/preppy US brands. Think Gap for an older crowd, or a less-officey Banana Republic.
Why, Alex, that sounds amazing.
Hmmm. OK, it isn’t cool or edgy, or even particularly interesting. But it is the perfect place to go if you need a navy jumper, or a bikini that treads the middle ground between two scraps of snakeskin and frump-tastic floral. In other words, it’s what Marks & Spencer should be, but isn’t.
Michelle Obama is famously a fan, although admittedly that isn’t much of a sell either. Like Kate Middleton, she’s one of those women on the world stage who only became a style icon by default, because all the other style icons got sick and dropped out of the competition. Or rather, in their case, because the only other contestant was Carla Bruni, who, yeah, looks stunning, but also like a right bitch (and who cheated by being an international supermodel first). And who else is there? Angela Merkel?
OK, there’s that one from Estonia who would be really pretty if it wasn’t for the weird plaits:
And Hilary killed it with the clip:
Sam Cam’s scored some points in the fashion stakes (always handy having a sister at Vogue), though you sense she’s no natural. But I think Louise Mensch has potential, if she didn’t look like such a bossypants.
I’ve veered right off the subject of J Crew, haven’t I? Anyway, it’s more expensive than your bog-standard High Street but the quality is good and they have terrific sales, and Crewcuts, the kids’ range, is great. Check it out.